What drives us?
We are driven by self-love. We empower women to feel confident and beautiful.
Because a woman who feels beautiful is capable of achieving anything she sets her mind to.
Our Story
2015
- October 5: La Poción is born in Cali, Colombia, as a brand focused on hair care, self-care, and self-love, with a friendly and authentic approach from day one.
- The brand's official Instagram account is launched, beginning the building of a digital community and direct dialogue with consumers.
- The first products are launched, marking the beginning of La Poción's portfolio and DNA.
2015
2016
- The first distributors arrive, allowing La Poción to begin expanding organically in different territories across the country.
- The first promotional campaign takes place, strengthening brand recognition and the connection with consumers.
- Work begins with content creators and the first micro-creators, focusing early on close, authentic, and trustworthy communication.
2016
2018
- We launched the Ancestral Mask, a product that has become one of the pillars of the portfolio and a benchmark for the brand.
- Official launch of the website, strengthening our digital presence and opening a new channel of communication and direct sales with consumers.
2018
2020
- We inaugurated our research and development laboratory, reinforcing our commitment to innovation, development, and the constant evolution of our products.
- We continue to strengthen our brand identity, purpose, and positioning, aligning communication, product, and experience.
2020
2022
- We participated in the Expobelleza trade show, reaffirming La Poción's presence within the national beauty industry.
- First international participation at the Las Vegas, Nevada trade show, marking a milestone in the brand's international projection.
2022
2023
- Participation in beauty and health fairs, strengthening visibility and relationships within the sector.
- Opening of new sales channels that expanded the brand's reach.
- First export to the Dominican Republic, consolidating international expansion.
- Turning point in the market: Greater presence, arrival of new clients, and a clear stage of growth and expansion
2023
2024
- Entry into new markets through strategic key accounts, strengthening distribution and market positioning.
- Implementation of a new logistics distribution center to support the brand's operational growth.
- Opening of a new international market in Ecuador.
- Strengthening of our press and communications strategy, increasing brand visibility and reach.
2024
2025
- Renovation of our Headquarters, aligning the physical spaces with the evolution and projection of La Poción.
- Expansion into the Peruvian market, amplifying our regional presence.
- Presence on national television, consolidating large-scale brand recognition.
- Opening of new sales channels such as pharmacy chains and catalogs.
- Opening of a second logistics distribution center to strengthen operations and coverage.
2025
2026
- Opening in new countries as part of the international expansion plan.
- Launch of the Artist Campaign with Greeicy, marking a new stage of visibility, positioning, and cultural connection with the public.
2026
Our Founder
Our purpose
Mission
We promote women's empowerment and conscious self-care, restoring vitality, strength, and well-being to their hair. We create high-quality products and reliable technologies, supporting our Poción Lovers so they feel confident, authentic, and beautiful.
Vision
In the next five years, La Poción will become a leading, multi-Latin brand in the Americas, recognized for its innovation and digital leadership. We will redefine personal care with conscious and effective solutions, generating positive impact and empowerment for people.
